A few years ago, I started something that was meant to be a one off – a weekly upper body session we called The Bro Sesh. It began as just a bit of fun, I’d write the workout on the board, and a crew of us would get after it together. But it quickly snowballed. […]

Read More Make The Bro Sesh Great Again

Most people train to look better. At BaseLine, we train to live better. Over the past 2 years, I’ve been training Brazilian Jiu-Jitsu at Musashi BJJ. The club is named after Miyamoto Musashi, a legendary samurai who lived by a code of discipline, strategy, and relentless self-mastery. The more I train, the more I see […]

Read More The Samurai Code, BJJ and why we train

It’s the final snowflake that triggers the avalanche. And the same concept applies to your fitness and fat loss journey. Big transformations don’t happen overnight. You won’t suddenly wake up, decide to lose a couple of stone, and see the change instantly. Yet that’s how many people approach fat loss – focusing on the huge […]

Read More Stacking Snowflakes

Many guys I work with express to me that they want to feel more confident. Most people think they will feel more confident when they drop some body fat, build muscle and generally improve their appearance. This is true, but this process is usually further down the line in your journey. Confidence can be described […]

Read More Confidence

Most men spend their lives running from struggle. Avoiding discomfort. Chasing convenience. At BaseLine, we run toward it. Struggle isn’t the enemy. It’s the only path to the man you’re meant to become. When you choose struggle: You choose discipline over weakness. You choose growth over comfort. You choose to be the man your family, […]

Read More The Struggle Principle

They don’t give a fuck if you have a 6 pack. They don’t care what you can bench. They’re not interested in your 5km PB is. Now, I’ve not gone soft – I think men should be fit, strong and of a healthy body composition. I’m aware that being in shape is only a small […]

Read More Be A Strong Example

There’s never been a more confusing time if you’re trying to get in shape. Online coaches selling programmes having never trained a person in a gym. Influencers telling you you need an 18 step morning routine. Coaches spending more time making cool reels than actually getting better at coaching. Geared up bodybuilders telling you not […]

Read More Fundamentals > Fads

As a society, generally we live a comfortable existence compared to other generations and other parts of the world. I’m aware most people have stuff going on in life. If you’re reading this on a smart phone, things could probably be worse. Modern life is convenient and we are not exposed to discomfort, which would […]

Read More Lean into discomfort

“Success leaves clues, but failure reveals answers.” This pic is from the last match, the Semi Final of the open weight, at my comp in November, I had just won Gold in my division and 4 straight matches before this match. I got tapped out in about 2 minutes. As much as I hated losing, […]

Read More Success leaves clues.  Failure reveals answers.

Comfort Is a False God We don’t chase easy. Comfort is the enemy of growth. Lean into the hard path and grow through it. Show Up Discipline > Motivation. It doesn’t matter how you feel, what matters is that you show up and do the work. Be a Strong Example We train not just for […]

Read More BaseLine Mindset Commandments