At BaseLine, my mission is simple:
To help men become strong, capable, and disciplined leaders – starting with their own body, mind, and actions.
We exist to challenge the comfort-driven culture and raise the standard. Through strength training, nutrition, and mindset development, we equip men, especially fathers, to be strong examples in their homes, communities, and lives.
This isn’t just about fitness.
It’s about who you become when you train with purpose.
CORE VALUES
1. Be a Strong Example
Everything you do is being watched by your kids, your peers, your community. Lead by example. Strength is built, not inherited.
2. Embrace the Struggle
Growth isn’t found in ease. We pursue the hard path, knowing it forges resilience, grit, and character.
3. Discipline Over Motivation
We don’t wait to feel ready. We show up. We follow through. Discipline is the foundation of freedom.
4. Comfort Is a False God
We reject the trap of comfort. True fulfillment comes from doing what’s hard, not what’s easy.
5. Earned Confidence
Self-belief is earned through daily action, consistency, and keeping your word to yourself.
6. Brotherhood & Accountability
No man succeeds alone. We train together, push each other, and hold the line. Iron sharpens iron.
7. Train for Life
We train to be useful, capable, and prepared for anything, inside the gym and out in the world.
8. Extreme Ownership
No excuses. No blame. You’re responsible for your outcomes. Own your story and rewrite it if you need to.
9. Fuel with Intention
What you put in your body reflects your priorities. We eat, supplement, and recover with purpose.
10. Legacy Over Ego
We don’t chase aesthetics or praise. We train to build legacy – to leave behind something better than we found.
Coach Milligan 