Comfort Is a False God
We don’t chase easy. Comfort is the enemy of growth. Lean into the hard path and grow through it.
Show Up
Discipline > Motivation. It doesn’t matter how you feel, what matters is that you show up and do the work.
Be a Strong Example
We train not just for ourselves, but for those watching us. Our kids. Our partners. Our peers. Be the kind of man they can model themselves after.
Earn Your Confidence
Confidence isn’t given, it’s earned through keeping promises to yourself. Stack wins. Build belief.
Win the Morning
The way you start sets the tone for the rest of the day. Get up. Move. Eat well. Think clearly. Lead from the front.
Extreme Ownership
No excuses. No blame. You are responsible for your choices, your mindset, your results. Own the outcomes, good or bad.
Fall Forward
You will fail. That’s part of the process. But we don’t quit. We reflect, adjust, and keep moving forward with more intent.
Reps Build Resilience
Every time you push through discomfort, you grow stronger. Keep stacking reps.
Protect the Standard
We set the standard high at Baseline, and we defend it. With effort, with intention, with attitude. Mediocrity isn’t what we do.
Legacy Over Ego
We don’t train to impress. We train to impact. To be better men, stronger fathers, and leaders of our families and communities.
Coach Milligan 