Most men spend their lives running from struggle. Avoiding discomfort. Chasing convenience. At BaseLine, we run toward it. Struggle isn’t the enemy. It’s the only path to the man you’re meant to become. When you choose struggle: You choose discipline over weakness. You choose growth over comfort. You choose to be the man your family, […]

Read More The Struggle Principle

They don’t give a fuck if you have a 6 pack. They don’t care what you can bench. They’re not interested in your 5km PB is. Now, I’ve not gone soft – I think men should be fit, strong and of a healthy body composition. I’m aware that being in shape is only a small […]

Read More Be A Strong Example

There’s never been a more confusing time if you’re trying to get in shape. Online coaches selling programmes having never trained a person in a gym. Influencers telling you you need an 18 step morning routine. Coaches spending more time making cool reels than actually getting better at coaching. Geared up bodybuilders telling you not […]

Read More Fundamentals > Fads

As a society, generally we live a comfortable existence compared to other generations and other parts of the world. I’m aware most people have stuff going on in life. If you’re reading this on a smart phone, things could probably be worse. Modern life is convenient and we are not exposed to discomfort, which would […]

Read More Lean into discomfort

“Success leaves clues, but failure reveals answers.” This pic is from the last match, the Semi Final of the open weight, at my comp in November, I had just won Gold in my division and 4 straight matches before this match. I got tapped out in about 2 minutes. As much as I hated losing, […]

Read More Success leaves clues.  Failure reveals answers.

Comfort Is a False God We don’t chase easy. Comfort is the enemy of growth. Lean into the hard path and grow through it. Show Up Discipline > Motivation. It doesn’t matter how you feel, what matters is that you show up and do the work. Be a Strong Example We train not just for […]

Read More BaseLine Mindset Commandments

A couple of years ago I watched Jack play with some building blocks. There was no thought process behing it or structure in place.  He put random sized shaped and sized blocks on top of each other without any rhyme or reason. Guess what happened? The tower fell over and ended up ruined. This may […]

Read More Building Blocks

I reshare this post every year, and it’s always worth a read. In 1996 the British Olympic Rowing team had a disaster. They finished in 8th place. However, in the following Olympic Games in 2000 they pulled of a remarkable turnaround and managed to win the gold medal despite their terrible performance 4 years earlier. […]

Read More Will it make the boat go faster?

Firstly, I’m not the gatekeeper of your time or saying everyone should spend hours and hours at the gym. People can do anything they wish with their time. Yes, I’m biased but I believe looking after your own physical and mental health should be a priority for everyone. This can be achieved with as little […]

Read More “I don’t have time”

People love to make it more complicated than it needs to be. Either to sell you something or use it as an excuse. I can guarantee when you look at the habits and routines of anyone that’s in good physical condition there will be nothing remarkable, novel or gimmicky. They will have a solid strength […]

Read More “Success is often a result of committing to the fundamentals over and over again”