Simple. Not easy.

“Simple, not easy”

A phrase by legendary strength coach, Dan John.

To lose fat – burn more calories than you consume.

To get stronger – lift weights.

Drink more water.

Eat less junk food.

Eat more veg.

All simple solutions to many problems in the health and fitness industry, but why do so many struggle?

Simple ideas in theory should be easy to execute, this is not the case.

Application of simple strategies requires a shift in mindset.

When you embrace the fact that change requires an element of discomfort, hard work and sacrifice then you will be more likely to be successful.

A physical transformation happens when it precedes a shift in how you mentally tackle the problem.

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